Realising the potential of the tourism industry in transforming Bangladesh into a middle-income country, the master plan aims to provide a clear road map for the development of the tourism sector over the next 25 years, with a focus on achieving inclusive and sustainable growth while accelerating economic growth.
We have signed a 30-year-old Master Plan agreement with Bangladesh Tourism Board to develop the country’s tourism sector.
Key Activities
- Product development based on global demand assessment, feasibility assessment, and site-level performance evaluation
- Attract global private sector investments through policy and institutional reforms, promote ease of doing business, and unleash tourism potential
- National-level vision and strategy formulation to strengthen governance, product development, and market development
- Enhancing Bangladesh’s appeal within South Asia, via revamped marketing and branding campaigns by leveraging the support of multiple stakeholders.
Key Outcomes
- Conducted in-depth analysis of tourism in Bangladesh through 1400+ tourism site assessments and consultations with 2000+ stakeholders (including 25 Ministry-level meetings)
- 400+ projects proposed with overall CAPEX of USD 1.028 Bn.
- Proposed key enablers to facilitate tourism development such as national-level tourism governance restructuring, incentives for promoting EoDB, tourism marketing & branding plan, etc.
