Aimed at saving lives, preventing illnesses, and ensuring healthy growth by promoting optimal maternal, infant, and young child nutrition, Alive & Thrive (A&T) is a global initiative that supports the scaling up of nutrition interventions. To address the challenges of maternal under-nutrition in Uttar Pradesh, A&T demonstrated that innovative approaches to improving nutrition could be strengthened by leveraging existing service delivery platforms to deliver maternal nutrition interventions at scale.
We worked with the government systems to implement multi-pronged strategies to strengthen service delivery. We focussed on capacity building of frontline workers and their supervisors, generating demand for maternal nutrition services through community engagement and supporting interpersonal counselling (IPC) leading to behaviour change not only for the pregnant women but also for their immediate family members.
Key Outcomes
- Mainstreamed the delivery of maternal nutrition within existing health programmes
- Design and implementation of multi-pronged strategies led to behaviour change in pregnant women and their immediate family members
- Created a repository of training modules and job aids for front-line workers and monitoring formats and communication collaterals for community engagement activities
